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WORKSHOP 2 - Consumer psychology, effectiveness and using media (Julian Saunders)

  • Wasserman 81 Aldwych House, Aldwych WC2b 4HN United Kingdom (map)
  • How do consumers choose and buy?

  • How this is the starting point for designing the use of different media and disciplines.

  • Latest insights from consumer psychology into how humans process information.

  • Building a picture of influence in a particular category.

  • Matching media and methods to your effectiveness model.