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WORKSHOP 3 – Breathing life into the strategy (David Harris)

HOMEWORK SET – DEADLINE 14TH NOV

  • Different types of creative ideas.

  • The psychology of responding to ideas.

  • Techniques for sorting out good from the average – what makes a great creative idea (idea led).

  • Examples of great creative from around the world and understanding why it is good.

  • Live examples critiqued.