MAAG celebrates Independents’ Day by offering free membership to every independent marketing agency in the UK

Marketing Agencies Action Group (MAAG) is offering one month’s free membership to every independently owned marketing services agency in the UK, to celebrate Independents’ Day (4th July), the national movement to support independent businesses.

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Any marketing services businesses, including branding, advertising, promotional marketing, digital and full-service marketing agencies are welcome to join. MAAG’s current members include The Marketing Store, Wasserman, Think Jam, Ignis and Freestyle.

MAAG’s mission as a trade body is to embrace everyone across the agency in its activities, and therefore provides events tailored to all the different marketing agency functions, including a talent group, a diversity group, a future leaders group and CEO breakfasts. Membership of MAAG also provides services such as Pitch Protection and collective purchasing, plus discounts on industry-leading training courses including MAAG’s Diploma in Integrated Marketing.

In the last year, MAAG has developed relationships with a number of other marketing industry organisations, including Oystercatchers, Advertising Association and Advertising Week Europe, so that members can benefit from discounts and partnerships that are often the preserve of larger agencies.

Any agencies that take advantage of MAAG’s Independents’ Day offer will have access to the full range of member benefits, including the ability to book onto any of MAAG’s future training events at members-only prices. Forthcoming events include “Cannes Condensed 2019” and “A morning on… Brand storytelling.”

MAAG Director Clive Mishon said: “We are the voice of entrepreneurial independent agencies in the UK. Our role is to support every aspect of their growth and development, which we do through 47 member-only events per year, encouraging agency staff at all levels to network with their peers. We also offer training and development that’s targeted to fulfilling our members’ needs.


“It’s widely acknowledged that the UK’s independent marketing agency sector is home to some of the most creative talent in the world, producing work that drives every part of the economy forward. We want independent agencies to know that we are here to support them and to open doors on their behalf, particularly for smaller agencies that don’t always have the time and resources to follow up the opportunities that big network agencies have.

MAAG Director Graham Kemp added: “We’ve created a really supportive community of entrepreneurial agencies. Initiatives such as our recent Festival of Happiness, to encourage and promote wellbeing amongst member agencies, are an important part of our work in strengthening and growing the skills of our members. We want to encourage more agencies to benefit form MAAG’s collaborative, peer based approach which is why we’re allowing agencies that haven’t joined us before to experience the benefits of membership for a month.”

MAAG member Lou Garrod, Managing Director of experiential marketing agency Sense London said: “MAAG offers Sense accessibility to peers, to training, to steering groups and beyond. There’s something for everyone in the agency which makes membership invaluable.”

One year’s membership of MAAG starts at £1,000 for small agencies outside of London, with a maximum cost of £2,500 for larger agency members with a London postcode.

To obtain one month’s free membership of MAAG, eligible agencies simply need to fill out and submit the form below between 00:00 on Thursday 4th July (Independents’ Day) and 23:59 on Wednesday 10th July. Eligible agencies are any marketing, advertising, creative, branding, digital, agencies with a UK registered company address, that are privately owned, and are not current or previous members of the Marketing Agencies Action Group. For more information about MAAG, please call 0207 535 3550 or email


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Terry Martin