MAAG DIPLOMA IN INTEGRATED MARKETING.

Book for this years diploma is now closed. For more information please contact tracey-ann.christian@maag.agency

With thanks to sponsors of the Mike Spicer award

Demystifying Promo Risk


Starting on the 24th September 2019, the MAAG Diploma in Integrated Marketing consists of a combination of workshops, assignments, evening events and a challenging and future thinking set brief. The course will give delegates an unparalleled insight into what it takes to be an outstanding agency person of the future. Workshops will be showcasing case studies of the best creative and strategic work from around the globe.


Introducing your Tutors.


Who is it for?

  • Account Handlers

  • Planners

  • Creatives

  • Project Managers

    Who are early to mid-career agency professionals, up to Account Director level who want to become the agency people of the future.

What will you achieve?

  • Learn how to come up with genuine consumer insights and develop media neutral campaigns.

  • Develop creative work that has real impact on a client’s business.

  • Learn how to work effectively and honestly with clients to foster long-term relationships.

  • Learn how to deliver greater effectiveness against KPI’s.

  • Develop a more entrepreneurial and innovative approach to business problems.

  • Understand the commercial model and deliver great work profitably.

  • Be inspired by the latest and greatest creative work and industry people.

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What will it cost?

If you book by 23rd August 2019 you will be charged at last year’s prices which are £1,595 + VAT for MAAG members and £1,895 + VAT for non-members. Thereafter the cost of the Diploma is £1,750+ VAT for MAAG members and £2,150+ VAT for non-members.

There are just 25 places available which will be allocated on a first come first served basis.

Please contact tracey-ann.christian@maag.agency/ 0207 535 3550  or press book now

Course Format

This is an intensive course consisting of 12 interactive workshops run over a 6-month period. Delegates must attend at least 9 of the 12 sessions in order to pass the Diploma in Integrated Marketing but we do recommend that every effort is made to attend all sessions; particularly as some of the course work will be addressed and worked on after each workshop.

Delegates will be given five assignments that will be marked by the tutors. Assignments will be set to consolidate what they have learnt but also to stretch and challenge the delegates and will test their strategic and creative ability. The delegates will be given 1 hour after the workshop to begin their assignment, ask questions of the tutor and discuss with their peers.

In addition, all delegates must prepare a response to a set brief. The set brief will be a real client brief and delegates will work on this throughout the duration of the course. A set brief will be issued at the launch meeting. Delegates will be able to work in groups on the set brief. The response to the brief will then be presented individually to a panel of industry experts.

Throughout the duration of the course delegates will be invited to GreenJam evening events where they will hear from leading industry figures as well as having the opportunity to network.

Successful candidates will secure a diploma awarded as a “Pass”, “Merit” or “Distinction”.

An MAAG trainer, all of whom have huge amounts of practical industry experience as well as being top-level trainers, will lead each session.

Course Programme

WORKSHOP 7 – 8TH JANUARY, 9.30AM TO 5PM

The art of presenting (Tessa Morton)

 

WORKSHOP 8 – 22ND JANUARY, 1PM TO 6PM

Getting the Legals Right (Dominic Bray)

 

WORKSHOP 9  – 5TH FEBRUARY, 12PM TO 6PM

Brand storytelling and influencer strategies (Jon Burkhart)

WORKSHOP 10 – 12TH FEBRUARY, 9AM TO 2PM

How to be a strategic partner (Julian Saunders)

WORKSHOP 11 – 26TH FEBRUARY, 9AM TO 2PM

Amplifying the creative message (David Harris)

WORKSHOP 12 – 11TH MARCH, 9AM TO 2PM

Commercial Awareness (Andrew Reeves)

LAUNCH MEETING – 24TH SEPTEMBER, 6PM TO 9PM

Introducing The MAAG Diploma

 

WORKSHOP 1 – 25TH SEPTEMBER, 9AM TO 2PM

The power of brands (Julian Saunders)

 

WORKSHOP 2 – 9TH OCTOBER, 9AM TO 2PM

Consumer psychology, effectiveness and using media (Julian Saunders)

 

WORKSHOP 3 – 30TH OCTOBER, 9AM TO 2PM

Breathing life into the strategy (David Harris)

 

WORKSHOP 4 – 20TH NOVEMBER, 9AM TO 2PM

Social Media (Tiffany St.James)

 

WORKSHOP 5 – 27TH NOVEMBER, 2PM - 5.00PM 

 #DoDifferent Client Servicing (Fran Longford)

WORKSHOP 6 – 4TH DECEMBER, 12PM – 5PM

Reinventing brand experiences and shopping (Fran Longford and Laura Keates)

  • HOW TO DEVELOP A SHOPPER MARKETING STRATEGY

  • SHOPPER: IN-STORE/ ONLINE INFLUENCER STRATEGIES

  • HOW INTERACTIVITY IS MAKING PROMOTIONS MORE EXCITING

  • VALUE OF EXPERIENCES IN BRAND BUILDING

KEY DATES

SET BRIEF SUBMISSION:  22ND APRIL

SET BRIEF PRESENTATIONS:  27TH & 28TH APRIL

GRADUATION:  14TH MAY

For all upcoming courses and information about the MAAG Diploma in Integrated Marketing, please contact tracey-ann.christian@maag.agency



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