MAAG Newsletter 02.11.2018 - Meet the Advisory Board, Events & Training and so much more!

Dear Friends of MAAG,
Welcome to the MAAG fortnightly Bulletin. This is the place to be for MAAG news, community conversation, event information and a place to learn from others as well as a place to connect and a way to feel part of our exciting, growing, entrepreneurial and independent thinking community.
Hope you enjoy.

Jo Chappell
Director of Communications
0207 535 3550 
Meet the MAAG Advisory Board
(From left to right)
  • Clive Mishon, Director, MAAG 
  • Graham Kemp, Director MAAG 
  • Gary Jacobs, CEO, FKC
  • Lou Garrod, Deputy Managing Director, Sense
  • Dominic Bray, Partner, Head of Dispute Resolution, Lee & Thompson LLP
  • Chris Westlake, Managing Partner, Howell Penny 
  • Stephanie Whitaker, Managing Director, Ignis 
  • Mark Reardon, CEO, Creative Race 
  • Simon Couch, Business Strategy Director, Wasserman Media Group
  • Ruth Kieran, Managing Director, Cirkle
  • Matt Cartmell, Deputy Director General & Director of Communications, PRCA
  • Stewart Baxter, Managing Director, Mesh Marketing
  • Mark Burgess, Business Director, SMP
  • Chris Dry, Managing Partner, BPL Marketing
  • Mark Watson, Managing Director, The Marketing Store, Europe 
Event Recap 

Building the foundations of an awesome Personal Brand - A workshop with Executive Coach
Sue Belton
Please click here to view the session.
This interactive workshop helped attendees discover and articulate what their purpose was and explored  “what is your why”. This event explored being 'You' and making the most of it. “Having this depth of understanding and confidence will enable you to build and communicate your personal brand with authenticity, authority and make an impact”. If it’s scary, it’s probably the thing you want to do." explains Sue.
“Just like the brands you promote every day, you must have a starting point for your own personal brand." Sue believes “a strong personal brand comes from understanding and expressing your life purpose and your values”. 
GreenJam attendee, Alicia said, “If I had to sum up last nights GreenJam in one word, I wouldn’t know which word to pick. ‘Inspirational’, ‘motivating’, ‘powerful’, ‘thought-provoking’ and ‘redefining’ are all suitable. This GreenJam was all about ‘building the foundations of an awesome personal brand’ I walked into this session unsure of what to expect and questioning some big life choices I had recently made. I walked out feeling empowered and confident about the choices I had made because I had made them for myself and it was refreshing to know that that wasn’t a bad thing”.

“Building your personal brand!?, bit late for that isn’t it? I’m 27!
If this GreenJam session has taught me one thing already it’s to not be so sceptical. The feeling of forcing yourself to go to another industry talk/workshop, taking up your precious free time, can sometimes be enough to put you off but in this case I’m thoroughly glad I went!” s
aid James, another attendee.

GreenJam is a monthly event for enthusiastic agency marketing professionals. They are individuals with 2/3 years’ experience in the industry with a desire to learn and grow. The events are informal and are great for peers to share an experience in a relaxed protected environment. 

Next GreenJam: 6th November 
Venue: The Collective HQ
Time: 18:30-20:00 

Onboarding New Clients – The first 100 days
A panel discussion chaired by Phil Edmonds, Oystercatchers
What happens when you win a new client? How do you make sure you have the right processes in place to make the learning curve as smooth as possible? What are the priorities with client engagement? What are the common mistakes? How do you set mutual expectations and common goals? Learn from industry experts as they talk you through best practice and maybe some of their more amusing situations that they have faced.

Upcoming GreenJam dates for the diary

  • 4th December
  • 29th January 
  • 11th February 
  • 5th March 
  • 2nd April

Since 1986, the MAA GLOBES has been and remains, the elite results driven global Award Programme recognising the very Best of the Best Marketing Communications campaigns from all over the world.
Recognised by WARC (the international authority on advertising and media effectiveness), as one of the most important Global award programmes. The GLOBES programme is judged by over 200 academics, agency CEOs, journalists, brand owners, and opinion formers.
The 32nd GLOBES programme is now open for entries. Simon Mahoney, MAA Worldwide President states:
“We hope the UK is better represented this year than previously, our new partnership with the MAAG will hopefully encourage all Do Different winners from last year and in the future to enter. This is a chance to show the world that creativity is very much alive and well in the UK.”
First Commercial Group

Brexit in a Global Context
The marketing communications industry is going through a disruptive time and managing change is critical for positive growth and even survival. And now we have Brexit on the horizon, which will mean more change and a new global context for our businesses. What will that new world look like?

The event was hosted by Exposure.

James Burgon, CFO Exposure was a speaker on the panel:
“It was a pleasure to host the first MAAG Commercial breakfast at Exposure. The session included a presentation by Sue Eustace and Konrad Shek of the Advertising Association. Konrad lead us through the complexities of why Brexit is proving so difficult to finalise. Many in the room, including myself, are yet to develop a Brexit strategy due to the uncertainties and unresolved issues that still exist. We learnt that free movement of people and the economic needs test required by certain countries could prove the biggest obstacles to future trade. The food provided was continental breakfast with a European influence!”

Future Leaders Advisory Board Monthly Meeting:
A very productive meeting where the group created their own Manifesto and key focus areas.
Future Leaders Manifesto:
"Young marketers committed to positive change, providing support, guidance and striving to create the best in class future leaders for the agencies of today and tomorrow."
The key focus areas the group will address going forward
  • Wellness
  • Entrepreneurism
  • Creativity
  • Diversity
  • Education

Some of our Future Leaders in our last session:
Jamie, Jo (MAAG), Zoe, James, Alana, Rebecca, Olivia, and Tammy
The Groups
Commercial Group
  • Wednesday 16th January, 9am – 11am, Kingston Smith Annual Survey
  • Wednesday 10th April, 9am – 11am, Value Pricing
  • Wednesday 10th July, 9am – 11am, Making creative use of space. The property:people ratio
New Business Group
  • 31st Jan - New Business Barometer results and implications for the year ahead
  • 25th April - Converting Pitches
  • 25th July - Growing & Developing Existing Clients
  • 24th October Planning for 2020 - Filling Pipelines / Generating Opportunities / Prospecting & Marketing
Creative Director Group – Dates TBC
  • 28th November
  • 30th January
  • 27th February
  • 27th March
CEO Breakfast
  • 7th November
  • David Vs Goliath: Is this the time for the independent agencies to usurp the Groups? 
Future Leaders Advisory Board Meetings
  • 21st November
  • 19th December
  • 16th January
  • 20th February
  • 20th March
"If you would like to discuss any MAAG initiatives and would like to have a conversation around Membership and how it can benefit you and your Agency, we’d love to hear from you, please do feel free to get in touch."
Susan Speller
Director of Member Relations
0207 535 3550
MAAG Bitesize Training
A morning on…
Managing Stress
The workshop is designed to be...
• Comprehensive – it covers all the different ways you can manage stress and build your resilience
• Relevant – geared to the specific types of stress people in the agency world experience
• Practical and helpful – arming people with enough information to decide which approaches they want to explore and the means to do it
• Fast paced, entertaining, full of insights and highly interactive with lots of exercises and opportunities for delegates to share their experiences.
London, 19th November 9:30 - 13:00
Trainer: Paul Phillips, ex Ogilvy, FCB and VCCP
Cost: Member £250 + VAT Non-Member £350 + VAT
We have been notified of this external Facebook event that you may wish to attend.

Facebook Event Invite
An event organised by Facebook on advertising regulation in the digital sector on Monday 12 November at Millbank Tower in London will take place from 16.30 - 17.30 followed by a drinks reception from 17:30 - 19:00.

The UK advertising market is experiencing rapid change and ensuring our regulatory framework remains efficient, effective and relevant is top of mind for many in the sector. This panel will examine how industry and regulators should adapt to ever-changing technology and media habits, and the role of Government, industry and self-regulation. As the ASA prepares to launch its five-year-strategy, we will look at how brands, media and regulators can work together to ensure that advertising and regulation delivers for both consumers and business. 

The panel will include Steve Hatch, Facebook's VP Northern Europe, Phil Smith, Director General of ISBA, and Guy Parker, Chief Executive of the ASA. We would be delighted if you could join us for what should be a lively and timely debate which forms part of Facebook’s Community Boost season.

If you are able to attend, please RSVP to by Monday 5 November.
We are excited to host this month’s GreenJam at The Collective HQ and look forward to working with The Collective Venues going forward.
"The Collective Venues are a collection of quirky and beautifully designed spaces across two locations, in Fitzrovia & Willesden Junction. With 7 event spaces, ranging from meeting & boardrooms rooms to fully equipped large event spaces, we have a variety of unique spaces to bring your guests together."
- Lydia Lebosquet, Venue Hire Manager, The Collective Venues
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Terry MartinComment