Marketing Agencies Action Group News Bulletin
Dear friends of MAAG,
Welcome to the MAAG fortnightly bulletin, this is where you will find MAAG news, community conversation, event information, as well as a place to connect with others. We hope this bulletin will make you feel part of our growing entrepreneurial and independent thinking community. We are very proud about MAAG’s heritage from the MAA, but most excited for the future of MAAG, a community that will impact, support, and grow our industry and your organisation. Watch this space.
Hope you enjoy!
  Jo Chappell
Director of Communications
MAAG
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MAAG Timeline thus far… Key events
Recap of the last 6 months in the world of MAAG
April 2018
- Clive Mishon and Graham Kemp save the MAA and create MAAG using the MAA assets and intellectual properties of the trade body
May 2018
- MAAG signs back office deal with PRCA for general support
June 2018
- MAAG up and running
- MAAG re-brands
- Website and social media accounts set-up
- Advisory Board created
- Greenjams and events begin
July 2018
- The Future Leaders Advisory Board created
- Partnership with Selwyn Pye MAAG Agency Purchasing Power (APP)
September 2018
- Creative Directors Group created, headed up by Sav Evangelou, The Marketing Store
- JFDI become partners of MAAG and plan 2019 events, headed up by Lou Garrod, Sense
- Commercial Group created
October 2018
- Commercial Group launched - Brexit in a Global Context, held at Exposure
- MAAG Diploma of Integrated Marketing launched
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MAAG unveiled an award to honour Mike Spicer
The Mike Spicer Award is a new addition to this year’s Diploma. This will be awarded to the Diploma candidate that the course tutors select as the most promising agency future leader. The winner of the award will receive £2,500 which will fund a student of their choice on the Diploma in a 'pass it forward' scholarship. The balance will be made available to spend on travel or an experience, keeping the Spicer legacy alive for generations of future leaders.
MAAG Director Clive Mishon said: “Mike was a fantastic mentor to many of those coming through the agency ranks throughout his distinguished career. We hope this award and the scholarship to ‘pass it on’ to other Diploma candidates means that Mike’s legacy will go on and on.”
Rupert Postlethwaite “Opia Risk is delighted to sponsor the Mike Spicer Award for the top performing Diploma graduate as, like Mike, we are very keen to support the development of future agency talent. It provides a fitting legacy to Mike’s significant contribution to agency life”.
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GreenJam Events
GreenJam is a monthly event for junior people working in marketing agencies. They are people with 2/3 years’ experience in the industry with a desire to learn more and grow. We have a maximum attendance of 50 people from member agencies and friends who attend free of charge and are given a free drink from the bar.
Next GreenJam: 6th November
'Onboarding New Clients – The first 100 days'
A panel discussion chaired by Phil Edmonds, Oystercatchers
What happens when you win a new client? How do you make sure you have the right processes in place to make the learning curve as smooth as possible? What are the priorities with client engagement? What are the common mistakes? How do you set mutual expectations and common goals? Learn from industry experts as they talk you through best practice and maybe some of their more amusing situations that they have faced.
Reply to this email for more information on events.
Upcoming GreenJam dates for the diary!
- 4th December
- 29th January
- 11th February
- 5th March
- 2nd April
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A big welcome to new members!
- Creative Race
- Think Jam
- Radioville
- KHWS
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“Future leaders is a fantastic opportunity for the next gen of marketers to really have an impact on the future of the industry. Excited to be part of such a brilliant initiative!”
 Olivia Wreford
Marketing Experience
Wasserman
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MAAG – Diploma in Integrated Marketing launched!
All spaces filled. A successful launch meeting and first workshop full of enthusiasm and excitement.
A note from one of our star tutor's on how the Diploma began…
“When we designed this course we posed ourselves the following questions. What would we need to know if we were starting out on our careers now? What is the essential knowledge and the new knowledge? And how should you operate in order to progress quickly in your careers - what are the important business skills needed to succeed? So this course is designed both to cover a lot of ground in a short space of time, and, above all, to give people "practical stuff" they can apply right now in their agencies.”
 Julian Saunders
Tutor MAAG Diploma
@jmks
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Speakers Corner
Chris Dry, Managing Director, BPL, was a speaker alongside Stephanie Whitaker, MD, Ignis, Michelle Whelan, CEO, Geometry, and Emily Horton, Graduate Recruiter, Facebook, at the MAAG event entitled 'How critical is an entrepreneurial mindset to career progression?' Here is what speaker Chris thought of the event.
“Wow. My overwhelming take out from was… what good hands our industry is in moving forward!
"I thoroughly enjoyed the session and the energy and enthusiasm that emanated from the room.
"The challenge for us all now is to guide and support the spirit empowering this generation to change our businesses and challenge the way we do things. If we can do this then surely we will see the creativity and energy turned into great things.I can’t wait for the next event!”
Compare Chris’s thoughts to one of our audience member’s James Cahill, Senior Art Director, Geometry. Click here to read his article.
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Next Group Events
Commercial Group
- Wednesday 16th January, 9am – 11am, Kingston Smith Annual Survey
New Business Group
- 31st Jan - New Business Barometer results and implications for the year ahead
Creative Director Group
CEO Breakfast
- 7th November
- 'David Vs Goliath: Is this the time for the independent agencies to usurp the Groups?'
Reply to this email for more information on groups.
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