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WORKSHOP 8 – Getting the Legals Right (Dominic Bray)

An overview of marketing regulations - CAP, BCAP and the ASA

• IP – trade marks and copyright, taking inspiration without infringing. What can you use and what should you avoid? How to protect your own work.

• Sales Promotions – mechanics and key T&Cs

• Data data data – the mysteries of GDPR and e-privacy