MAAG Newsletter 12.12.2018 -New Partnerships, Cannes and Mental Health & Wellbeing Programme

Dear friends of MAAG,

As we close the year, we wanted to reflect on 2018, the year when MAAG was created following the demise of the MAA at the beginning of this year.

We would like to take the opportunity to thank all who have been on the journey with us thus far and for all of your support, in particular to our Advisory Board, sponsors, partners, tutors, coaches, Diploma students and most of all our Members. 
We have an exciting and full packed programme for 2019 including:
- The Groups (New Business, Creative, CEO, Commercial, Future Leaders) 
- GreenJam
- #DoDifferent Awards
- MAA Globes
- Training and Development “Morning on.." half day training
- Diploma 2019
In addition, the introduction of our Mental Health and Wellbeing programme featuring the 'Festival of Happiness'.

We look forward to continuing to add value to the MAAG community and together making a difference to the industry as a whole. 

Please see below some of our highlights and successes from 2018. 

Jo Chappell
Director of Communications
0207 535 3550 

The year the MAA became MAAG 

MAAG 2018 Highlights
.. a lot can happen in just 7 months

MAAG Advisory Board was created consisting of
15 Board Members


6 successful meetings have been completed.
  • Clive Mishon, Director, MAAG 
  • Graham Kemp, Director MAAG 
  • Gary Jacobs, CEO, FKC and Digital Innovation Group
  • Lou Garrod, Deputy Managing Director, Sense
  • Dominic Bray, Partner, Head of Dispute Resolution, Lee & Thompson LLP
  • Chris Westlake, Managing Partner, Howell Penny 
  • Stephanie Whitaker, Managing Director, Ignis 
  • Mark Reardon, CEO, Creative Race 
  • Simon Couch, Business Strategy Director, Wasserman Media Group
  • Ruth Kieran, Managing Director, Cirkle
  • Matt Cartmell, Deputy Director General & Director of Communications, PRCA
  • Stewart Baxter, Managing Director, Mesh Marketing
  • Mark Burgess, Business Director, SMP
  • Chris Dry, Managing Partner, BPL Marketing
  • Mark Watson, Managing Director, The Marketing Store, Europe 

Created Partnerships with:
And we welcomed sponsorship from:


The Diploma in Integrated Marketing was a sell out.


MAAG unveiled an award to honour Mike Spicer

The Mike Spicer Award is a new addition to this year’s Diploma. This will be awarded to the Diploma candidate that the course tutors select as the most promising agency future leader. The winner of the award will receive £2,500 which will fund a student of their choice on the Diploma in a 'pass it forward' scholarship. The balance will be made available to spend on travel or an experience, keeping Mike Spicer's legacy alive for generations of future leaders.

7 Group events took place including the Future Leaders, CEO Breakfast, Creative Directors and the Commercial Group.

Explored the best campaigns in the world with MAA Worldwide Globes


Simon Mahoney, President of the MAA Worldwide and founder and ex-chairman of SMP, took us through a selection of outstanding campaigns that have won a GLOBE award in the past three years. An in-depth study of each and why over 160 academics, brand owners, agency CEO’s and marketers judged them to be the Best of the Best in the World.

Launched the Future Leaders

"Young marketers committed to positive change, providing support, guidance and striving to create the best in class future leaders for the agencies of today and tomorrow."

5 key pillars were chosen by the group to focus on. 
Future Leaders 5 Pillars:
  • Mental health and Wellbeing 
  • Entrepreneurism
  • Creativity
  • Diversity
  • Education

6 GreenJam events took place for young practitioners within the industry

We have run in total 6 monthly GreenJam’s for young practitioners within the industry, these events have covered the below themes, exploring different formats such as workshops, speed mentoring and panel debates. We have welcomed in total 25 speakers/panellists from a range of backgrounds, industry experiences and levels of experience from Talent Acquisition, Facebook to CEO of Geometry, to Head of Events and Divisional Sponsorship, Santander to CMO Gyro and a Mental Health Consultant.

Some of the themes covered:
  • Harry and Meghan- ‘What can they teach us about Branding
  • Selling #DoDifferent Ideas
  • “In today’s world how critical is an entrepreneurial mindset to career progression?”
  • Building the foundations of an awesome Personal Brand.
  • Onboarding New Clients – The first 100 days

Added more services for our members:

  • Complimentary free audit to save member agencies money with Agency Purchasing Power (APP) 
  • Legal advice and pitch protection services with Lee &Thompson 

Launched "A Morning On..." Half Day Training Sessions

Celebrated Creativity at our “Cannes Condensed” event

Five days squeezed into an hour and a half. 
All the gossip, the good, the bad and, inevitably, the ugly at the 2018 Cannes Lions.

Mental health and Wellbeing Programme launched


Set our Mental Health and Wellbeing strategy and programme for 2019 which will consist of mentoring, training and a whole day dedicated to the subject called “The Festival of Happiness” which will take place during Mental Health Awareness Week in May.

So what’s to come in 2019 …

Upcoming GreenJam dates for the diary
  • 29th January 
  • 11th February 
  • 5th March
  • 2nd April
Festival of Happiness (In association with Mental Health Awareness Week) more to follow: 
  • 15th May

Commercial Group 

  • 16th January 9am – 11am, Kingston Smith Annual Survey
  • 10th April 9am – 11am  - Value Pricing
  • 10th July 9am – 11am - Making creative use of space. The property: people ratio

New Business Group

  • 31st January - New Business Barometer Results and Implications For The Year Ahead.
  • 25th April - Converting pitches
  • 25th July - Growing & Developing Existing Clients
  • 24th October Planning for 2020 - Filling Pipelines / Generating Opportunities / Prospecting & Marketing
Creative Director Group – Dates TBC 

CEO Breakfast 
  • 6th February
  • 15th May
Future Leaders Advisory Board Meetings  
  • 16th January
  • 20th February
  • 20th March
Plus in addition a special one off event in January:

Feature Event 
The Very Idea – Unlocking the power of Idea Economics

Book Now – Thursday 24th January 6.30pm – 8pm

An audience with David Wethey, author of The Very Idea and Jon Leach, The Idea Economist, and collaborator on David’s book.
Ideas are the source of all progress, growth and change in the world. Problem solving, critical thinking and creativity are becoming the three most important workplace skills. It’s what agencies do now, but we need far more ideas from far more people to plug the idea deficit.
David will expose practical tips on how to use your Idea Brain better. He will talk about his extensive experience in the agency ideas business, the last 30 of which have been running pitches. Jon will demonstrate Idea Economics in action and share examples of the maths that help quantify creativity. 

Members Free.
Non-Members £50 (to include a copy of The Very Idea)

Training in association with PRCA 

Budget Management   £390
22nd January
21st May

Negotiation Skills (half day) - £235
23rd January
14th May

How to Create an Effective Blog Webinar (90 minutes) - £140
 25th January

Business Development Planning Techniques  - £390
3rd April

Becoming Confident and Assertive (half day) £235
8th January
4th April
Mastering Persuasion and Influence - £390
22nd January
2nd April
Wellbeing at Work – An introduction to Stress and Mental Health Webinar £140
7th February
Rest, Recovery and Recharge – The Value of Sleep Webinar - £140
8th February
Everyday Mindfulness – An Introduction Webinar - £140
8th March

For more info contact:
"If you would like to discuss any MAAG initiatives and would like to have a conversation around Membership and how it can benefit you and your Agency, we’d love to hear from you, please do feel free to get in touch."
Susan Speller
Director of Member Relations
0207 535 3550
Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved.

Our mailing address is:

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Terry Martin