MAAG News Bulletin - 08.02.2019 Advertising Week Partnership, CEO Breakfast, GreenJam and more!

Dear friends of MAAG,

What a fantastic start to the year, with January being a bumper month packed full of successful and buzzing events, 8 in total, as well as 4 Diploma sessions, a partnership with Advertising Week and 3 renewing Members, as well as welcoming 3 new Members to our community.

In addition our MAAG team has grown and we now have onboard Tracey-Ann Christian as our Learning and Development Support Manager and Terry Martin as Head of Operations. 

Please see below a summary and look forward to seeing you at the next event!

Hope you enjoy.

Jo Chappell
Director of Communications
0207 535 3550 

Welcoming new Members:
  • Katswhiskers 
  • Avantgarde 
  • Jackanory 
And to renewing Members:
  • Exposure 
  • Communicator
  • ignis 
*Training Announcement*
  • How to be a Creative Junkie  - 19th February, 9:30-13:00
  • Positioning for Success - 27th February. 9:30-13:00
Last few spaces remaining for our upcoming Morning on ... Half Day Workshops.  Click on the links below to book! Please go to our Training and Events page to view more information.
How to be a Creative Junkie - Book Now
Positioning for Success - Book Now
MAAG create Partnership with Advertising Week


AW Europe takes place between 18-21 March. This global event is focused on thought leadership and professional development across the marketing, brand, advertising and technology industries. Topped with daily networking opportunities, entertainment and engaging special events, you won’t want to miss it!  MAAG and Advertising Week have partnered together giving you an opportunity to experience it at a discounted rate!  Don’t wait, use the code MAAGPartner to get your ticket now! 
5 Group Events took place including the Commercial Group, New Business Group, Talent Group, Future Leaders and CEO Breakfast. 
The Commercial Group was hosted by Kingston Smith who took us through 'The Kingston Smith Annual Survey' which explored financial trends in the agency business, whilst Mark Clark, JFDI presented the 'JFDI New Business Barometer' results and implications for the year ahead at the New Business Group. Our first Talent Group discussed a range of topics affecting the industry including staff retention and turnover, training, structures within businesses and client behaviours. We welcomed Sophie Devonshire, author of 'Superfast - Lead at Speed' to our CEO Breakfast, sponsored by Opia Risk. Sophie gave the group tips on setting the right pace and being brave when you are running an agency or a consultancy. All groups were thoroughly engaging and insightful. 

Please click here to view the upcoming events and contact to book your place.
Book here! Creative Directors Group - 25th February 6:30pm-8.00pm
Future Leaders 

We welcomed 4 new Future Leaders to the Future Leaders Advisory Board. A vibrant cross-discipline group of employees from MAAGs’ affiliated agencies who represent from the “ground up”. Already making a difference to the community and the industry as a whole. Future Leaders were responsible for putting Mental Health and Wellbeing on the MAAG agenda for 2019. The following subjects continue to be a focus: 
  • Mental Health and Wellbeing 
  • Entrepreneurism
  • Creativity
  • Diversity
  • Education
GreenJam kicked off MAAG's 2019 Mental Health and Wellbeing Programme 

This GreenJam event was called "How to thrive under Pressure". Our panelist's included, Chris Martin CEO of The Mix Charity, George Bettany Founder, Sanctus- the world’s first mental health gym
, Gillian Ward Director of People, RPM and our MAAG Future Leader, James Deshays Account Director, ignis with International Keynote Speaker and Mental Health Consultant, Petra Velzeboer chairing the session. 

The audience were asked whether they felt that there was a lack of support of mental health within agencies and we were shocked to see that 95% attendees raise their hands. Clearly this is a big issue that our industry faces and together we need this to change. 

Research states that Mental Health is a major issue in the workplace today with 1 in 6 reporting a common mental health problem on a weekly basis and there were 8.2 million cases of anxiety reported in the UK in 2013. Agency life can be tough, dealing with deadlines, demanding clients and all the other pressures of building a career in today’s ‘always on’ society.

Panelist James Deshays states "we all have mental health, just like we have physical health. So we need to look after the mind as much as we do the body"
The session explored what tools could be used to help manage stress in the workplace? How can you recognise the symptoms and support peers by training up 'Mental Health First Aiders' amongst introducing other initiatives within our organisations. 

MAAG have put together a 2019 programme for Mental Health and Wellbeing to support our Member Agencies. More to follow.
Register for next GreenJam "Creative Slam"- 19th February 6:30pm- 8.00pm
An audience with David Wethey, author of 'The Very Idea' and Jon Leach, The Idea Economist taught us how to use our brain's better.
Ideas are the source of all progress, growth and change in the world. Problem solving, critical thinking and creativity are becoming the three most important workplace skills. David discussed practical tips on how to use your Idea Brain better. He talked about his extensive experience in the agency ideas business, the last 30 of which have been running pitches. Jon demonstrated Idea Economics in action and shared examples of the maths that help quantify creativity. Thank you to Geometry Global for hosting. 

Click here to get your own copy of 'The Very Idea"- a fantastic read!
Meet our lovely new additions to the MAAG Team!

Tracey-Ann Christian, Learning and Development Support Manager and Terry Martin, Head of Operations.


So what’s to come in the upcoming months  …

Please keep checking our website for more event info, as well as follow our LinkedIn page for announcements.

GreenJam dates for the diary
  • 19th February - "Creative Slam" 
  • 5th March
  • 2nd April
Creative Director Group 
  • 26th February 
CEO Breakfast
  • 15th May
Festival of Happiness (In association with Mental Health Awareness Week) more to follow: 
  • 15th May

Commercial Group 

  • 10th April 9am – 11am  - Value Pricing
  • 10th July 9am – 11am - Making creative use of space. The property: people ratio

New Business Group

  • 25th April - Converting pitches
  • 25th July - Growing & Developing Existing Clients
  • 24th October Planning for 2020 - Filling Pipelines / Generating Opportunities / Prospecting & Marketing
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