Research is a staple of content marketing but with so much research around, how do you make yours stand out? In this session we will help marketers understand how to design research that gets to the heart of issues and provides compelling stories. We will introduce a number of plug-and-play ideas that work across brands and industries.
The session will include:
The basics of designing great research from the outset
8 ideas for developing compelling research-based content marketing
How to analyse and explain data and bring it to life
FOR ANYONE WHO HAS BEEN FURLOUGHED