Back to All Events

Build your Research Tekkers hosted by Opinium

Register Here

Research is a vital element in marketing and is something you need to be familiar with. So, whether it is part of what you are doing now or you have yet to experience a research project now’s the time to get to understand research techniques and tools.

This FREE session, run by Opinium, will help you develop your skills and knowledge.

How you ask questions influences the answers you get. And how those answers are interpreted by clients and agencies is fundamental to ensuring the insight is both useful and actionable.

Learn the technical aspects of survey design and interpretation to allow you to advise clients with confidence.

The session will include:

  • An introduction to basic question types, their pros and cons

  • Enhanced question types and when it may be appropriate to use them

  • Understanding key analysis terms and phrasing

  • An overview of different statistical techniques such as segmentation, conjoints etc.,

  • Key questions to ask your clients (and your research partners)