Joel is the founder and CEO of Nutrifix, a personalised nutrition app that locates and delivers healthy food nearby tailored to your body’s needs. Founded out his own frustration around the lack of transparency of the food that’s served on the high street - Joel’s mission is take away the stress of healthy eating.

Joel is passionate about all things health, fitness, mindset and personal development. He is a strong believer that they all need to work in tandem to live the fullest and happiest life, and shares his journey through his instagram account @joel_nutrifix.