James is a London-based fitness, health and mindfulness coach. He is well known on social media for his optimistic approach to life, large smile and passion for exercise.

Having come from a background of playing high-level competitive rugby, representing England at school boy level, London Irish and London Wasps academies, and Durham University where he studied Philosophy, James has always had a passion for health and fitness. His viewpoint empowers you to embrace a healthy way of living through the life you lead and food you eat.

James has his own online training programme which he set up at the beginning of this year called the ‘JM Movement’ in which hundreds of people are subscribed to. The programme includes simple but effective workouts that can be done anywhere, anytime, easy and delicious recipes to follow for breakfast, lunch and dinner as well as weekly videos on mindfulness to help keep you motivated when the going gets tough.

The growth of his social media following has spurred him on to help people become their happiest and healthiest selves by sharing daily tips and motivation on how he is able to maintain his active lifestyle alongside feeling good and making the most of what life has to offer. His content is relatable and inspirational, with his positive energy reflected in all that he does.