What we do.


The MAAG is at the forefront of the sector, working with and on behalf of our member agencies to adapt and respond to the ever-changing landscape.

We believe that, in partnership with our members, the MAAG can provide a platform for change; encourage collaboration and amplify the collective voice of our community,  while celebrating and championing creative ideas

Together we are a powerful network of thought leaders, challenging convention and ensuring that at the MAAG we push ourselves to always be ahead of the curve.  We monitor and analyse the market and trends, building a strong evidence base to strengthen and grow our networks, and providing a solid foundation for powerful collaboration and growth.  For more information contact info@maag.agency.


As part of your membership to the MAAG you will also receive a raft of benefits, products and services to support your agency to;

Support Business Growth

Drive Profitability

Attract and Retain Talent



How We Can Help Your Agency.



Agency Pitstop
Tap into a one-to-one agency MOT.  Providing a consultative approach to health check your creds, marketing, finances or business planning. 

Pitch Doctor
Receive an impartial review of pitch techniques and performance.

Mentoring Support
Access to support services carving different stages in the life of your agency (from start up to sell). 

Learning and Development
Provides complimentary places and discounted prices on our range of learning opportunities.

Tailored Learning Support
Access bespoke training developed to meet your needs.

Mentoring Support
Access to support services carving different stages in the life of your agency (from start up to sell). 



Legal Helpline
30 minutes free full scale legal advice,  including employment, contractual, IP.  Available per agency per month.  

Pitch Protect 
Protect your ideas! Designed to help evidence a relationship of confidentiality.

Future Proof
Take part in our range of surveys, industry insights on annual rates and profitability for sector benchmarking.

Employee Engagement
Let the MAAG support you by running your staff satisfaction survey to understand your business from within. 

Peoples needs
Providing tools and platforms to incentivise and support the retention of your employees .



Campaigning and Lobbying
We work tirelessly to champion the work of the sector in order to protect and amplify the issues and challenges facing the industry.

Thought Leadership
Raise your profile across our networks.  We'll work with you to create and write two articles per year.

Be noticed through our annual #DoDifferent Awards. Showcase the work that makes you stand out from the crowd.  The awards recognise people who are championing innovation and originality, and are judged by some of the UK’s biggest brands.

Member-only Monthly Newsletter
Sign up to our fortnightly member-only newsletter - containing news, views and member profiles.



Member Groups - Peer to Peer
The groups are led by a wide range of specialists & thought leaders; includes topics to help you win new business,  drive profitability and attract and retain talent. 

Industry Update Sessions & Inspirational Talks
Access free events with inspirational speakers, whether it’s legislative changes, the latest trends or technology updates.

Fast track your career or support your teams to learn and grow, with our monthly GreenJam events.

Annual Conference
Our annual conference challenges convention, courts controversy and stimulates debate. All topics are decided annually by the members for the members. 


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