How do you get from the client briefing to a direction for your agency in quick time? This workshop provides answers.
You will learn how to get useful information and planning tools to turn information into a strategy.
This workshop is Julian Saunders “greatest planning tool hits”-drawn from working creative agencies, digital agencies and at Google
It addresses the killer questions that you have to get right
(or you will waste time and money and end up barking up the wrong tree)
· what is the problem really?
· How can we help solve the problem?
· Who is the audience and what really motivates them?
Attendees receive a summary of all the planning tools used in the session and some bonus tools
DATE: 2nd May 2019
TIME: 9.30am to 1.00pm
VENUE: Central London - TBC
TRAINER: Julian Saunders is a trainer, planner and writer
He has been running highly effective seminars and courses for over 14 years since the publication of his book The Communications Challenge (APG 2004), which was pioneering textbook for planners that tried to make sense of the digital revolution. He works in the UK and internationally for agencies and brand owners.
He rose to senior positions in agencies – Planning Director at Ogilvy, Head of Strategy at McCann and CEO of red cell ( a WPP company) before changing course 15 years ago to focus on digital and behaviour change thinking. He has also worked at Good Technology (gt), at Google in the Zoo ( an innovation unit that bills itself as "A Thinktank for brand owners”) and with UK government on behaviour change campaigns.
COST: Member £250 / Non-Member £300