This comprehensive webinar looks at how your business can take advantage of social media, and its importance as a tool for customer acquisition and retention.
Step by step, proven best practice guidance for using Twitter, Facebook, LinkedIn, Google+, Pinterest, blogging to generate return will all be looked at in-depth. All theory will be supported by up to date case studies which will enable you to emulate their levels of success.
The webinar covers:
How to align social media with your business plan
An overview of the core popular social media platforms and tools
Developing a social media strategy
The 4 Cs leading to Conversion
Monitoring and exploiting trends
Identifying your key audiences online, and how to reach them
Measuring sales and ROI
DURATION: 90 mins
TRAINER: Katie King is a recognised digital expert, as well as being an accomplished and engaging speaker, trainer and consultant. Katie has a marketing and consultancy career, which spans 29 years. Katie is a regular international speaker and a frequent commentator on BBC TV and radio. She has also delivered two TEDx presentations.
COST: Member: £95/Non Member: £140