Back to All Events

WORKSHOP 6 - Reinventing brand experiences and shopping (Fran Longford and Laura Keates)

HOW INTERACTIVITY IS MAKING PROMOTIONS MORE EXCITING

• Place of promotions in the marketing mix

• Promotional techniques/mechanics

• Promotional technology, trends and issues

VALUE OF EXPERIENCES IN BRAND BUILDING

• What is Experiential Marketing?

• Key experiential considerations

• Experiential case histories

• Experiential technology, trends and issues

HOW TO DEVELOP A SHOPPER MARKETING STRATEGY

• What is Shopper Marketing?

• The brand, the retailer and the shopper

• Shopper journeys and touch points

• Integrated Shopper Marketing campaigns

SHOPPER: IN-STORE/ ONLINE INFLUENCER STRATEGIES

• Impact of digital on in-store Shopper Marketing

• Shopper Marketing and the use of influencers

• Future of Shopper