HOW INTERACTIVITY IS MAKING PROMOTIONS MORE EXCITING
• Place of promotions in the marketing mix
• Promotional techniques/mechanics
• Promotional technology, trends and issues
VALUE OF EXPERIENCES IN BRAND BUILDING
• What is Experiential Marketing?
• Key experiential considerations
• Experiential case histories
• Experiential technology, trends and issues
HOW TO DEVELOP A SHOPPER MARKETING STRATEGY
• What is Shopper Marketing?
• The brand, the retailer and the shopper
• Shopper journeys and touch points
• Integrated Shopper Marketing campaigns
SHOPPER: IN-STORE/ ONLINE INFLUENCER STRATEGIES
• Impact of digital on in-store Shopper Marketing
• Shopper Marketing and the use of influencers
• Future of Shopper