Trainer – Chrissy Totty
A great positioning encapsulates what is not only unique about the agency, but how this meets the needs of its customers. It requires agencies to not only be brilliant at looking inside themselves and realising their skills, but also equally good at looking externally at the broader market place and the frustrations and barriers to the clients they’re trying to win and retain.
A clear positioning will help a business in a few ways:
- AVOID COMMODITISATION
- CHANGE THE RELATIONSHIPS WITH YOUR CLIENTS
- WIN MORE BUSINESS
- WIN MORE PEOPLE
- WIN BACK MORE TIME
In 3½ hours, we won’t nail your agency positioning. However, we will give you some key questions and tools to help you work out how to sharpen your current positioning or thinking.
Chrissy has over 14 years’ experience working in media, innovation and communications both for agencies and consultancy side. In that time she has worked with a wide variety of brands ranging from Burberry, Coca Cola and 20th Century Fox through to start-ups and fast growth companies such as Treatwell and Facebook. Now Chrissy runs her own consultancy business, The Big Thinks, which takes a practical approach to ensure insight and strategy is always linked to action.
Cost – Member £200 + Vat Non-Member £275 + Vat
Suitable for Board Directors