GDPR For Marketers - 17th April

GDPR For Marketers - 17th April

from 535.00

The MAA and Econsultancy launch their partnership with MAA member exclusive places on the timely and important course GDPR for Marketers at Etc Venues, Tenter House.

Not unsurprisingly data is at the heart of data-driven marketing; personal data that is.

The engine providing all this personal data in Surveillance. Every 'pip' and 'squeak' of the human race is now fuel for the data-driven marketers. On-line, mobile, in-store, social; every interaction has the potential to provide meaningful, useable marketing insight.

To succeed in delivering the results from your data-driven marketing strategies, you must be an expert program manager, multi-national legal guru and technical 'know-it-all'! The pace of change is daunting, both technically and legally. 

The 'Hero Objective' of this course is to learn how to continue to drive results from data marketing under the new GDPR and ePrivacy Regulation.   

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On this intermediate/expert course we will explore the marketing values of personal data, how 'right time, right place, right message' is delivered using individual level customer data. 

We take a 'deep-dive' into the Regulatory framework. The Privacy laws of the UK, EU and around the Globe. The key requirements and the 'how to' of Privacy by Design (PbD) and Privacy Impact Assessments (PIAs). How the marketer, web/app developer and the CMO respond to questions about privacy and compliance with the law.

We will investigate the concept of Governance, Risk and Compliance (GRC) framework, and together work out how you build compliance into you every-day workflow.

Who should attend?

Marketing leadership, data team leaders, app developers.

How will I benefit?

See where the world is going and how to direct your marketing strategies.

Be prepared for the strategic implications of harnessing personalisation in a world where consumer privacy awareness and global legislation can seriously restrict your lead generation and data use.

Understand the laws of privacy, the requirements of the Regulators and how they impact your marketing strategy.

What will I learn?

You will learn:

  • General Data Protection Regulation (GDPR) and its impact on data-driven marketing
  • ePrivacy Regulation and its impact on email marketing, profiling and retargeting
  • How to transition successfully into the new GDPR environment, including practical advice and guidance from your course leader's experience of GDPR audits


Duncan Smith, Principal Trainer on Information Law and Privacy, iCompli

Duncan trains and advises clients on information law and privacy issues. Combining a unique skillset and knowledge of business process modelling, information law and privacy laws enables iCompli to indentify, understand AND solve many of today's privacy challenges.


Exclusive MAA discount price of £535. Non-members £595. Choose your membership level from the drop down box.