Digital Trends and their Business Applications - 11th April

Digital Trends and their Business Applications - 11th April

from 535.00

The MAA and Econsultancy launch their partnership with MAA member exclusive places on their popular course Digital Trends and their Business Applcations.

Marketing has already been disrupted by digital technologies. But these changes have only just begun. There are new technologies already impacting marketing and consumer expectations. This course explores some of the biggest digital trends from from the internet of things, wearable technology, big data, 3D printing, virtual reality, augmented reality and artificial intelligence. There's an opportunity for hands-on experience of some of the world's most famous technologies including virtual reality headsets and Google Glass, as well as some of the new innovations such as neuro-headsets.

Location: Etc Venues, Liverpool Street.

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Course Structure

Gain an introduction to digital trends covering the internet of things, wearable technology, big data, 3D printing, virtual reality, augmented reality and artificial intelligence.

  • Benefit from case studies from brands already applying some of these new technologies in their marketing.
  • Learn a useful structure for building strategies in relation to these new technologies for marcoms.
  • Be provided with a methodology for incorporating these new technologies into marcoms using agile innovation techniques and processes.

Who should attend?

Those excited by the future of marketing and keen to keep themselves and their business relevant and competitive. Please note that these workshops are available for both marketing agencies and brand delegates.

How will I benefit?

Upon completion of this course, you will be able to:

  • Explain the main digital trends
  • Understand how they apply to your agency
  • Identify the 'next steps' for your business strategy
  • Survive and thrive in the very different marketing landscape that's on its way fast

What will I learn?

You will learn:

  • About the most important trends and how to talk about them in an informed and contextualised way
  • How to spot the difference between a trend and a fad
  • The factors that are slowing down and speeding up adoption of digital trends
  • How to practically approach new digital trends and to apply them to your business
  • About the future of us all...

Trainer

Martin Talks, Founder, 10x Army

Martin is a global deal maker, technologist, communicator and entrepreneur. He helps industries, companies agencies, brands and people gain momentum using digital technology thinking and communications and realise their remarkable potential.


Pricing

Exclusive MAA discount price of £535. Non-members £595. Choose your membership level from the drop down box.