Creative Thinking for Digital Marketing - 19th April

Creative Thinking for Digital Marketing - 19th April

from 535.00

“Creativity is intelligence having fun” – Albert Einstein.

Our highly interactive 1-day course introduces practical tools to help you think more creatively about your digital marketing challenges.  Your day will be filled with hands-on exercises and examples from many areas, but with a special focus on digital.

Location: Etc Venues, Tenter House.


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    Course Structure

    Brainstorming sessions are only as valuable as the ideas that they produce.  You’ll build a mental toolkit to support more creative thinking about your digital challenges. 

    We are 100% committed to using practical exercises and examples throughout the day to help build your confidence and experience in these techniques.

    You’ll never run a brainstorming session the same way again!

    Who should attend?

    If you’re interested in developing new ideas, then you will get real value from this course.  Ideation and creative thinking techniques can apply anywhere from a business’s overall strategy to a specific campaign. 

    We’ve had great feedback from people involved in a variety of different areas: strategy, marketing, design, service design and user experience (to name just a few).

    How will I benefit?

    • Understanding the nature of creativity
    • Mind-sets that will allow you to be more creative
    • Practical techniques to support you in thinking more creatively
    • Working practices that will boost the development of new and innovative ideas  

    What will I learn?

    You’ll work with our experts throughout the day to build a planned approach and mental toolkit that support ideation and brainstorming.

    What do we mean by ‘creativity’? 
    A brief discussion of what constitutes creativity and its rightful place within an organisation.

    How can I become more creative?
    Your everyday attitudes and behaviours will profoundly influence your level of creativity.  We will suggest some practical ways in which you could promote your general level of ‘creative readiness’.

    • Chaos' role
    • The prepared mind 
    • Ambiguity vs Curiosity
    • Challenges to creativity


    Practical tools to support you in developing creative ideas.  You’ll probably find that not all of them work you, but we’re confident that you’ll quite a few that really deliver value.

    • Past solutions 
    • Similarity & analogies
    • Perspective shifts
    • Inter-disciplinary & industry working
    • Observe & listen
    • Collecting ideas
    • Visualisation
    • Re-purposing ideas
    • Improvisation & artificial restrictions
    • Personalisation

    Working practices

    You are much more likely to succeed in your efforts if there are working practices in place to support it.  We’ll discuss some fundamental ways that an organisation (or a team) could help its members to be more creative: 

    • First steps
    • Collaboration & communication
    • Deadlines
    • Iteration & testing
    • High-level processes
    • Learning systems 



    Tim Fidgeon, Author, Trainer and Independent Consultant

    Tim Fidgeon is one of the UK’s leading digital trainers and consultants.  He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s.  After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant. 

    He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors. 

    His articles on digital marketing and user experience have been published by: .net magazine, New Media Knowledge, Usability News & Web Standards Group


    Exclusive MAA discount price of £535. Non-members £595. Choose your membership level from the drop down box.