Back to All Events

A Morning on..Brand Storytelling - How brands use curiosity to build trust and tell better stories


Welcome to an interactive, inspirational workshop where keynote speaker and marketing consultant Jon Burkhart brings to life the most important rules of storytelling. With deep insights and tons of examples. Plus, the last hour is structured like a game. It’s a race to answer the most provocative customer questions and tell the best story, of course.

Jon will help you act on your curious urges to create a brand story that POPS like a firecracker. Translation: you’ll learn to use varying amounts of Provocation, Originality, Playfulness & Surprise. When you adopt the POPS framework, your content will start with a provocative question that digs deep to uncover the root problem for your audience. Ground this in truth and you’ll come up with an original solution that’s deeply human, and appeals to our innate need for play or surprise.

Topics Covered: Introduction to Constant Curiosity+ The QUIET Framework To Telling Better Brand Stories

NOTE: QUIET Brands employ equal amounts of Questions, Imagination, Empathy and Testing to their content strategy.

Questions: Interrogating Your Story To Make Your Brand Indispensable


The importance of brands honing their storytelling skills and creating tension in their videos.

The 5 things that story pros like Netflix, Pixar and Disney inject in their stories.

How QUIET brands are the ones that win the battle for attention

DATE: 18th July 2019

TIME: 9.30am to 12.30pm

VENUE: Central London - TBC

TRAINER: Jon is best known for being an award-winning international keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. 

As your friendly neighbourhood “Real-Time Guy,” Jon makes you more memorable in the moment. How? Well, he's worked with top brands as an influencer marketing specialist through TBC Global, his marketing consultancy with a focus on sport and travel brands. 

 He helps these brands find their impactful story, and his workshops often help tease this out through interactive games that amplify the learning through competition and play. Example: He coined the term 'game-inar' (a webinar & gameshow hybrid) and invented ‘the beernote closer’ - a closing keynote where he summarises the major themes in real-time with the light touch of an improv comedian.

He one of the only people in the world to speak 8 times at SXSW and has served on the board for 5 years where he introduces global brands to this top US festival. He also has served on the board of Sports and Entertainment Alliance in Technology and created 'happy hour training' for Cannes Lions.

Find his work in places like Rolling Stone, Fast Company, and The Guardian.

 COST: Member £250/Non Member £300

Add to Cart
Earlier Event: October 17
Advisory Board
Later Event: October 24