The MAA offers a series of heath checks that are free to member agencies designed to improve agency performance.
On joining, and every subsequent year, each MAA member is offered an Agency MOT. The Agency MOT is designed to identify your core strengths and weaknesses. The MOT is a collaborative process between the MAA and your senior team and uses a performance wheel to plot your performance across key business areas. The MAA will then work with you to help address any problem areas and maximise opportunities.
A Credentials Health Check to benchmark your offering against your competitive set. The Credentials Health Check is carried out by Julie Constable and will help you to deliver impact in that first credentials meeting. You will be sent a brief two weeks before the session and have an hour to present with up to 3 people either at your offices or here at the MAA. Following the presentation there will be 30 minutes for direct feedback and discussion time.
A PR Health Check to ensure that you have the correct processes in place to maximise press coverage for your agency.
A Financial Health Check to improve agency profitability and drive growth. Whether you want a better understanding of your balance sheet or want to develop a strategy to step change your agency growth the Financial Heath Check carried about by one of our expert consultants is a good starting point.