Best Awards 2012 Launch
Draftfcb London creates the campaign for the MAA Best Awards 2012
Draftfcb London has launched 'The Great Idea Escape' campaign for the Marketing Agencies Association Best Awards 2012 in partnership with The Guardian.
The awards are designed to recognise achievement in a variety of fields including best campaign, creative and strategic thinking.
'The Great Idea Escape' calls for all great ideas that have overcome common barriers such as budget, risk or reputation to come forward and celebrate the best of British advertising this year.
"The Great Idea Escape reflects the challenges agencies face to get great work out. The MAA are at the heart of helping agencies achieve this, and recognising them when they succeed", said Alistair Ross, Draftfcb's Head of Ideas, who will also chair the creative judging panel.
The campaign includes a call for entries direct mail pack, print, online display and an online game that sits along side the awards.
Draftfcb sponsors the event alongside Wicked Web, USP Content, CP/MS Print and Feline Soft. All work closely in order to ensure that the collateral maintains creative consistency throughout the awards process.
Entries are now open and the deadline is 6th October, although late entries will be accepted until 13th October at an additional charge.
Click below for full details:
www.guardian.co.uk/best-awards
www.bestawards.co.uk
