MAA Announces The Best Awards Shortlist
DDB, Elvis, Haygarth, iris, AMV and Exposure amongst agencies shortlisted.
The Marketing Agencies Association has today announced the shortlisted entries for The Best Awards 2012, which celebrates the most innovative and cutting-edge marketing ideas from all disciplines.
DDB, Elvis, Haygarth, iris, AMV, Wunderman , Archibald Ingall Stretton, LIDA and Exposure are amongst the 47 agencies that have been shortlisted across 33 categories. Those vying for 'Agency of the Year' are Initials Marketing, Elvis, Livity, iris and Saatchi & Saatchi X, whilst An Abundance, Forever Beta and Gravity Thinking are in the running for best newcomer. Ogilvy Action, Profero and Brave are shortlisted for 'Best Digitally Led Campaign' whilst campaigns from AMV BBDO, Exposure, DDB and Livity have been selected for 'Best Social Media Led Campaign'.
Shortlisted brands include Virgin, Heineken, MasterCard, Mini, Coca-Cola, Heinz, Orange, Nintendo, PepsiCo, Nivea, Gillette and Magners.
The winners will be announced on the 1st March 2012 at The Old Brewery, Chiswell Street, EC1 and a public exhibition of the shortlisted work will run 6th- 8th March at the Scott Room, Guardian Newspaper offices.
The awards, now in its 22nd year, are judged by a top panel of experts including leading clients and creative directors. Simon Tilden, Diageo's global category director of advertising, marketing production & SmartBrand is Chairman of the judges, whilst the creative judging panel is chaired by Alistair Ross, DraftFCB's head of ideas.
Ross said, "The entries this year reflected the tightening marketing budgets which we have all faced. As such the thinking behind the best work had to be simpler, smarter and less self indulgent. A number of clients and agencies rose to this challenge, showing that when the going gets tough, the smart get thinking."
Scott Knox, managing director of the MAA said, "This year we are seeing some really clever, innovative work for a wide range of sectors with varying budgets and the standard is significantly higher than in the previous two years."
The full list of shortlisted agencies is available on the Best Awards website at http://www.bestawards.co.uk/DinnerBooking.aspx
For more information please contact avril.canavan@marketingagencies.org.uk / 020 7535 355
