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Best AwardsSPARE A thought for those poor folk in ad land: The Marketing Agencies Association's annual pay survey shows clients have forced down agency fees by 18% over the last decade, to £105.68 an hour from £129.55 in 2002.
Source: Evening Standard, friday, 27th January 2012.
more...LONDON: Agency fees have declined by almost 20% in the UK during the last ten years, with creatives coming under particular pressure, a study has revealed.
From WARC website 26th January 2012 click here
more...Clients are paying agencies alomost 20 per cent less in fees than they were 10 years ago, according to new research.
From Campaign Magazine 26th January 2012
more...The Marketing Agencies Association has today announced the shortlisted entries for The Best Awards 2012, which celebrates the most innovative and cutting-edge marketing ideas from all disciplines.
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Nick Radley, Planning Director/Joint MD, WFCA discusses 'Audiences, Segments or People?'
more..."Working with the MAA helped us to enhance our pitch process and further develop the working relationship between Marketing and Procurement.
Having the MAA in attendance at all pitches enabled another pair of impartial eyes to refer to - particularly helpful where there were two incumbents pitching."
CLICK HERE to find out how we can help find your perfect agency
"Working with the MAA helped us to enhance our pitch process and further develop the working relationship between Marketing and Procurement.
Having the MAA in attendance at all pitches enabled another pair of impartial eyes to refer to - particularly helpful where there were two incumbents pitching."
CLICK HERE to find out how we can help find your perfect agency
"Working with the MAA helped us to enhance our pitch process and further develop the working relationship between Marketing and Procurement.
Having the MAA in attendance at all pitches enabled another pair of impartial eyes to refer to - particularly helpful where there were two incumbents pitching."
CLICK HERE to find out how we can help find your perfect agency
"Working with the MAA helped us to enhance our pitch process and further develop the working relationship between Marketing and Procurement.
Having the MAA in attendance at all pitches enabled another pair of impartial eyes to refer to - particularly helpful where there were two incumbents pitching."
CLICK HERE to find out how we can help find your perfect agency
An open letter from MAA asking "Would agencies be better served by one trade body?"
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