Dealing with Difficult Clients
Clients under pressure can often appear difficult - which can make delaing with them a challenge. Learn how to manage difficult people and handle tense situations with diplomact and tact. This course will run on;
How to Manage a Digital Campaign
Would you like to get better at tight handling of digital briefs? Do digital projects take longer and cost more than you had planned for? This course will run on;
How to Run a Brainstorm
How often have you attended a brainstorm run in the same way as every other one and left without having achieved very much? Delegates at this practical session will learn the general principles of how to run a great brainstorm. This course will run on;
Effective Delegation
Delegation is one of the most important management skills. Learn the rules and techniques that will help you to delegate well (and how they will help you to manage upwards well when you are being delegated to - delegation is a two-way process!). This course takes place on;
Judging Creative Ideas
This two-hour workshop is designed to help anyone within an agency recognise a creative idea as distinct from an execution. At its heart is the truth that you have to be creative to judge creative work. But what is creativity and why do we need it? By the end of this fast-paced session you will have the answers.
Uncovering Insights
Insight is deemed to be the magic dust of the planners art. It is the key that unlocks the door to a great solution. It is the "aha" moment when a knotty problem comes sharply into focus. This course will make your employees better at it! This course takes place on;
Writing for Digital Media
Writing is writng, however there are ways of exploiting the digital medium to increase the power of what you write and these tricks of the trade are the subject of this bite sized course. We look at the balance between satisfying SEO requirments and producing a compelling argument, how to ensure that a newsletter is actually read by its subscribers. We also look at tonal issues: what's right and wrong for Facebook and why?
Writing a killer creative brief
Good briefing writing is one of the most important skills an account person or planner needs to develop. Essential stuff. This course will run on: -
Social Media Monitoring
Knowing what is being said about your clients' products or brands online is a powerful skill in your armoury.
This bite sized courses will enable you to better develop powerful campaigns and pitches with a higher impact by understanding how to find, engage with or amplify the conversation online to give you greater client intelligence.
Learn what free tools are available to search and monitor for brand mentions; understand new processes to be able to get insight with impact and to use what is being said to best effect. These are practical processes to keep you informed and ahead of the game.
Selling Creative Ideas
What you want to sell and what clients want to buy are not always the same thing. The trick is to think like a client to get them nodding as you present. This means starting with the business issues and working up through 'the hierarchy of ideas' as you tell the story behind your thinking. This course will run on: -
Social Media ROI
Last year's hottest question and arguably the largest question for agencies and their clients surrounding social media.
Proving the worth of Social media can be the gateway through which agencies can better service their clients with robust and evidence bassed social media services.
This bite sized course, designed for marketing agencies will enable you to:
- Set an evaluation framework for social media activities
- Understand the different measures that can be applied
- Understand different evidence levels needed by different client roles
- Produce the leverage for clients to allow you to deliver social media services to them
What makes a Great Integrated Campaign?
Delegates at this session will get to understand different ideas, tools and techniques for developing great integrated campaigns acrss oaid, owned and earned media. The session will also include tips on how to amplify campaigns using social media. This session will run on;
Twitter for Marketing Agencies
With London being the Twitter capital of the world since 2009, and some UK brands now having more than 1.5million followers, understanding the good commercial uses of Twitter will help your agency competitive edge. This course will run on: -
How to Motivate People
Understand what motivates and demotivates. Learn how to motivate different personality types and levels and become better at giving praise and recognition. Make people feel more valued and provide more better opportunities for challenge and development. This course will run on: -
Advanced Twitter
You run your agency twitter feeds, perhaps even advise clients on their fees as part of your integrated campaigns, but how can you make it more effective? How are brands and other agencies using it to drive sales, convert loyal followers into customers and research product development? This course has been designed for people who regularly tweet and now want to develop their skills further. This course will run on;
How to Quickstart creative Ideas
Delegates on this course will learn how to make ideas happen, fast. Within moments of being briefed they will start to generatte concepts. You will learn the difference between idea and the execution and how to expand the idea across different channels.
Growing Business with your Clients
Strategies, tips and ideas for account handlers to deepen their relationships and value to clients and so generate incremental revenue. This course runs on;
Facebook: Maximising its use for agencies
Business Facebook presence is becoming increasingly required in client campaign management. This course will show you how to advise your clients on how to use Facebook in integrated campaign management as well as how to demonstrate your knowledge and advice for your clients in managing their Facebook Fan pages . This course will run on:-
Time Management
Understand the essential time management skills required in an agency environment. Improve your task and time planning, get better at prioritising and cope better with time management crises. This course will run on;
Critiquing Creative Ideas
One of the most important things that a manager has to do is to respond to new creative work in such a way as to build better ideas. It presents real human challenges - someone has sweat blood to come up with an idea and it is just not right or it is half right. How do you react and respond? This bite size examines how we respond to ideas and offers practical advice in how to give a useful and constructive response. This course will run on: -
Promotional Techniques and Legalities
Understand how Sales Promotion fits into the marketing mix, get to grips with the most commonly used promotional techniques, be clear on the basic codes and legalities and be made aware of current promotional issues and trends. This course will run on: -
Top Tips on Winning New Business
This bite size session covers smart things to do in a pitch process, the psychology of pitching and an exclusive debrief of research among New Business Directors, who give their advice on how to win more often. This course will run on:-
Evaluating Creative Work
- 14th September - to book CLICK HERE
Dealing with Difficult Clients
Clients under pressure can often appear difficult - which can make delaing with them a challenge. Learn how to manage difficult people and handle tense situations with diplomact and tact. This course will run on;
- 18th September - to book CLICK HERE
Social Media Campaign Management
With London being the Twitter capital of the world , and the UK being the second most avid user of social media worldwide, social media is firmly here to stay. In this fast changing landscape and with so many specialist agencies offering services, what should marketing agencies be offering their clients? This bite size course will enable you to;
- Understand what marketing agencies should be offering
- Undertand how to demonstrate that offer to their customers
- Understand the areas that matter most in setting up and managing Facebook, Twitter and Linked in profiles
- Understand what wider opportunities are avaiable to assist clients in this space. This course runs on;
- 21st September - to book CLICK HERE
Top Tips to Being a Great Account Handler
Have you ever wondered just how good account handlers become so great at their job? If you are currently looking for ways to become one of the best in your agency or just need a refresher then this Bite Size session will act as a foundation for a successful career as an account handler by covering:
- What is the job of an account handler?
- Which are the attributes needed; personal, techncal and attitudinal
Pick up tips on:
- Fight deadlines with efficiency
- Build relationships with ckients through partnering
- Make money by working profitably
- Make a good impression with smart communication
- 16th October - to book CLICK HERE
Life's a Pitch
What's the Problem Really?
How to take a client brief, uncover what is really needed and cleraly define the problem that the agency has to solve. This is one of the most important things that an account handler has to do and can either set you on the path to success or potentially waste a lot of time and money if you get it wrong. This course will run on;
- 9th November - to book CLICK HERE
How to Run Inspiring Creative Briefings
There is the brief and there is the briefing. The former needs to be clear and considered and written down. But the briefing is something else again. It is an experience. So what happens in an inspirational briefing and how can you build it into the way the agency works? This course will tell you. This course will run on: -
10th July - to book CLICK HERE |
