Procurement
After speaking at the MAA Summit Thinking For A Living: Should Agencies Be Paid for Ideas, Rosie seemed a natural partner, as she understands the needs of both clients and agencies and firmly believes in fairness and best practise standards.
The MAA has teamed up with independent marketing consultant Rosie Doggett to create the industry's first ever Procurement Service.
Poacher-turned-gamekeeper-turned-poacher would best describe Rosie's career. Having spent more than 20 years with top London agencies such as GGT/TBWA, Publicis, FCB, Saatchi & Saatchi & also Borkowski PR, Rosie now focuses her value-maximisation talents for the industry. Working with all marketing agencies from media, DM, PR, advertising, SP and research means she is a master of determining fair market rates.
"Having both client and agency side experience, along with being highly qualified and chameleon like, Rosie always adds serious insight and weight when dealing with procurement. From basics to detailed contract negotiations, Rosie takes the pain away and ensures we get the best remuneration and contracts possible."
Nick Gray, Managing Director - LIVE & BREATHE
