Directory

A quarterly publication and online archive which Stuart Archibald, CEO of AIS, has called "the bible of direct marketing".

In every issue of Directory there are the case histories of 40 hot-off-the-press campaigns, almost all of which go on to win awards. In this issue there is work from Australia, Brazil, Dubai, Germany, Italy, Malaysia, New York, New Zealand, Portugal, Spain and the UK. 

If you'd like to become a subscriber to the Directory, we have been able to negotiate a 25% discount for MAA members. Now reduced to £450 p.a., what you get for your money is four issues of the publication plus five additional passwords to the website. This is a treasure-trove of over 400 case studies of great campaigns with high-res images and video.

Some agency creative directors use Directory for inspiration, calling department meetings to discuss the latest ideas on show. Account teams use it for justification, creating presentations with the archive material to show clients what others have done in markets elsewhere.

Email Dorte Collister via Dorte@directnewideas.com for more information.