SOLD OUT for February 2012. Click here to pre-register interest for September 2012.

The Diploma has been introduced to meet the needs of today's integrated agencies and provide a fast track to integrated marketing including the skills required to become an outstanding agency person.

A combination of seminars, on line questionnaires, a comprehensive reading list and a set brief will give candidates a thorough understanding of integrated marketing and the skills necessary to;

-  Understand the different communication channels and how and when to use each

-  Understand how to work most effectively with clients

-  Take a client brief and work with it to produce an insightful creative brief

-  Understand what makes a great creative idea and how to turn an idea into a campaign

-  Plan and deliver effective integrated marketing campaigns

Who is it for?

Account handlers, planners, creatives and project managers with limited  agency experience

What's the cost?

The cost of the Diploma is £1500 (+VAT) MAA members, £2000 (+VAT) non members.

This includes 10 half day seminars, support reading material and attendance at the graduation event as well as a copy of DIRECTORY which showcases the most innovative and effective Direct campaigns from around the world.

Course Format

This is an intensive course consisting of 10 half days over 5 months with preparation work required for each session.  Delegates must attend at least 7 of the 10 sessions.

After each session delegates answer on line test to consolidate knowledge from the session.

All delegates to prepare a response to a set brief which is to be submitted at the end of the course.

Successful candidates will secure a diploma which comes as either "Pass" or "Merit" or "Distinction."

Each session will be led by an MAA trainer each of whom have  huge amounts of practical industry experience as well as being top level trainers.