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Guides and Reports

 

 

Guides


The Client Brief
A best practice guide to briefing communications agencies

Finding an Agency
A best practice guide to agency selection

Evaluation
A best practice guide to evaluating the effects of your campaigns

Agency Remuneration
A best practice guide on how to pay agencies ...download pdf

Judging Creative Ideas
A best practice guide to assessing agency creativity

Communication Strategy
A best practice guide to developing communication campaigns

BTL Model Contract
A guide to Below The Line Contracts ...download doc

IP Option For Model Contract
A best practice guide to Intellectual Property Rights

Freedom Of Information Act guide
A useful FOI guide for Agencies

www.clientbrief.info

 

Latest Survey Reports


Agency Fees & Remuneration

A report conducted in February 2010 which gives the average rates our members charge

Agency Barometer Q3

A quarterly report in which the most experienced marketers form our member agencies try and predict industry trends in the coming quarter.
 

Agency Finder

 

Introduction

 

Online Agency Search

 

Agency Selector

 

Testimonials

 

Enquire

 

Keep Informed

 

Agency Little Black Book

 

AgencyAdvert
3 out of 4 MAA members have received new business enquiries because of membership

CLICK HERE

Agency Selector


"Working with the MAA helped us to enhance our pitch process and further develop the working relationship between Marketing and Procurement.

Having the MAA in attendance at all pitches enabled another pair of impartial eyes to refer to - particularly helpful where there were two incumbents pitching."

 

- Martin Stead

Marketing Director, EDF Energy

 

CLICK HERE to find out how we can help find your perfect agency

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Click here for the 2012 Winners

Agency Selector


"Working with the MAA helped us to enhance our pitch process and further develop the working relationship between Marketing and Procurement.

Having the MAA in attendance at all pitches enabled another pair of impartial eyes to refer to - particularly helpful where there were two incumbents pitching."

 

- Martin Stead

Marketing Director, EDF Energy

 

CLICK HERE to find out how we can help find your perfect agency

clip_image002

 

Click here for the 2012 Winners

Agency Selector


"Working with the MAA helped us to enhance our pitch process and further develop the working relationship between Marketing and Procurement.

Having the MAA in attendance at all pitches enabled another pair of impartial eyes to refer to - particularly helpful where there were two incumbents pitching."

 

- Martin Stead

Marketing Director, EDF Energy

 

CLICK HERE to find out how we can help find your perfect agency

clip_image002

 

Click here for the 2012 Winners

ClientAd

Find yourself a committed agency

CLICK HERE

clip_image002

 

Click here for the 2012 Winners

Agency Selector


"Working with the MAA helped us to enhance our pitch process and further develop the working relationship between Marketing and Procurement.

Having the MAA in attendance at all pitches enabled another pair of impartial eyes to refer to - particularly helpful where there were two incumbents pitching."

 

- Martin Stead

Marketing Director, EDF Energy

 

CLICK HERE to find out how we can help find your perfect agency

Latest News

Are agencies being screwed on fees?

Campaign Close Up 3rd February 2012

more...

Preferred Partners

Chartered Institute of Personnel and Development

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MAA Services

Toolkit

Management Toolkit

CLICK HERE

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