The next tier of service is designed to guide you through the chemistry meetings: helping you to develop a brief for the meeting itself, consider what you actually want to get from the meeting, how to ask the right questions and, more importantly, how to evaluate which agencies to invite to pitch. The MAA Consultant will help you; develop the brief, take care of all the logistics, set out evaluation criteria, accompany you to all the meetings and handle the debriefing process.

How does it work? 



We will help you define a brief for the chemistry meeting. Typically a chemistry meeting should cover:

• An introduction to the team you would work with if the agency was successful in winning the pitch
• An introduction to the agency
• An explanation of their relevant experience with selected case studies.

We also recommend that, prior to the chemistry meeting, you set the agencies a question to respond to. This could be their view of your market and the issues it faces, an element of the pitch brief itself, or any other appropriate question that our consultant will help you formulate. This is not designed to 'catch the agency out' but to discover how knowledgeable the agency is about your industry. It also acts as a good benchmark for seeing how eager they are to acquire your business. Finally our consultants will develop an evaluation form for you prior to attending these meetings so that you will be able to objectively benchmark one agency against another. Of course, you will ultimately want to end up working with an agency you feel is closely aligned to your team, your ethics and your working philosophy, so the comment 'a great bunch of people' will not be inappropriate on your evaluation form!

The next stage of Agency Selector is to ask the suitable agencies to pitch for your business.

If you would like to talk about the MAA Agency Selector Service in more detail then please complete our online enquiry form and Julie will be in touch.