Heineken Taste Tours
Who doesn’t like a free drink? The trouble is we all have different tastes. Wouldn’t it make more sense to offer consumers a choice of samples? We couldn’t agree more.
HEINEKEN is the UK's leading cider and beer producer and the name behind iconic drinks brands such as Strongbow, Bulmers, Heineken®, Foster's, Kronenbourg 1664 and Desperados, together with a full range of speciality brands.
From its ground breaking inception, our work with Heineken has remained an industry leading example of engaging, targetted, high-volume sampling.”
Anna Bradshaw, Business Director | BEcause
For over 10 years, we’ve helped millions of people try and buy more Heineken brands through creative sampling campaigns. And we’ve done it by talking with people, not at them.
Over many years we pioneered mass-scale, multi-brand bar sampling. By chatting to consumers in 700 venues a night and offering a choice of Heineken brands, we matched individual products to personal taste preferences. How refreshing.
Experiential, Shopper and Retail Activation, Communications, Digital and Social
72M word of mouth
12M conversion to purchase
Changing people’s drinking preferences isn’t easy. But with the right product served in the right way, by the right person, at the right time, the results can be very tasty indeed.