Marketing Agencies Association
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Client: British Gas

Disciplines: Events

Sectors: Energy/Fuel/Gas/oil

British Gas Energy Performance

Learning about energy doesn’t have to be dull. You just need to find the right language to bring it to life. In this case, we’re talking the magic of dance.

The Client

British Gas is part of the Centrica Group of companies and supplies energy to millions of homes and offices around the UK. They look after customers' worlds every day by providing value for money, dedicated customer service, innovative energy solutions and the highest quality Home Services expertise in the country.


As ever, the commitment and support from the team at BEcause throughout the events was fantastic.”

Abi Robins, Director of Corporate Responsibility Programmes | British Gas



The Challenge

Over four days in Westfield Stratford, we hosted national dance performances by schoolkids and community groups. The twist? We used a state-of-the-art kinetic dancefloor to measure the most energetic performances.

The Strategy

Alongside the energy-generating dancefloor, we designed floor-based energy timelines, colouring pods and energy pledge trees. And with appearances by stars from Diversity, this was energy education no one wanted to miss.

The Solution

Experiential, Communications

The Results

390K opportunities to see
18 performances by 11 community groups
25% increase in brand consideration

A novel and award-winning live brand experience which engaged kids and families with British Gas and its energy education programme. 


Preferred Partners

  • p&mm
  • Fotorama
  • Forrest Brown
  • Protravel
  • Filmology
  • p&mm
  • IYA Studio
  • Pensar
  • 4DPrime
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