Marketing Agencies Association

Client: Dulux

Disciplines: Events

Sectors: Household Goods

Dulux The Color Run

Dulux’s mission is to transform lives through colour. So we teamed the brand up with the happiest 5k run on the planet – The Color Run™.

The Client

Dulux is the UK’s leading paint brand, with a wealth of products and services designed to help you find the colours that you’ll love in your home, and give you the expert knowledge you’ll need to achieve great results.

BEcause were an amazing team to work with and put on a wonderful finale to top off a great season of the Color Run.”

Rubina Iqbal | Brand Manager, Dulux

The Challenge

We secured headline sponsorship for Dulux of The Color Run™, then we added the brand’s own distinctive splash of colour to the experience.

The Strategy

Pre-race painting-themed warm-ups were led by Dulux ‘decorators’ while roaming colour characters and giant inflatable balls adorned the race course. Photo opportunities with the Dulux dog and inside the Dulux Colour Dome captured the fun for social sharing.

The Solution

Experiential, Communications, Digital and Social

The Results

90K runners
80K word of mouth
16M social reach
Everyone loves a bit a colour in their life. This experience literally covered them with it, giving them vibrant memories and treasured photos to keep and share online.

Preferred Partners

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