Marketing Agencies Association
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Client: Macallan

Disciplines: Events

Sectors: Alcohol

The Macallan Residence

For those that love style and good taste, The Macallan is the malt scotch whisky of choice. Our job was to introduce more discerning consumers to this very special brand.

The Client

The Macallan distillery is a single malt Scotch whisky distillery in Craigellachie, Moray. 


Of all the agencies we use, BEcause’s real time evaluation and methods are the most impressive. Their work is always rigorously evaluated with any improvements identified and implemented immediately.”

Emma Heath | Marketing Controller, Maxxium



The Challenge

For two nights only, we transformed illustrious London venue Two Temple Place into The Macallan Residence, for a ticketed sensory tour through the Macallan 1824 series. 

The Strategy

During two hours of tantalising treats, guests enjoyed carefully-curated fashion, food and style experiences, whilst savouring a range of Macallan’s single malts and whisky cocktails.

The Solution

Experiential, Communications

The Results

This experience enlightened taste buds, educated noses and inspired iconic style choices – unlocking the very essence of The Macallan brand story.


Preferred Partners

  • p&mm
  • Fotorama
  • Forrest Brown
  • Protravel
  • Filmology
  • p&mm
  • IYA Studio
  • RedFin
  • Pensar
  • 4DPrime
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