The Boursin Sensorium toured key food events, combining a virtual reality (VR) experience with live sensory engagement to immerse consumers in different flavours.
Boursin® is made by Bel Brands USA, a subsidiary of Fromageries Bel, a family-owned cheese maker headquartered in Paris, France. Fromageries Bel produces more than 30 local and international cheese brands that are sold in more than 120 countries around the globe. Other Bel Brands USA favorites include The Laughing Cow® and Mini Babybel® cheese snacks, as well as the popular spreads Kaukauna®, WisPride® and Merkts®.
It’s a perfect parallel with our objective. If we’d only been doing Oculus Rift, it might not have worked. But the overall sensorial experience meant we presented the brand the way we wanted to.”