Ginger Grouse - Join the taste adventure
Chill under the branded Ginger Grouse pagoda. Take a selfie with comical props and paints. Enjoy a nice refreshing bottle of Ginger Grouse. Sport your free straw hat with pride.
Alcoholic ginger beer Ginger Grouse is a young brand aimed at
adventurous 25-40 year olds who enjoy fun new experiences. To engage this
audience, we took them on a ‘taste adventure’ at key outdoor festivals
nationwide to boost trial, purchase and brand equity.
- Lively pop-up bar with orange AstroTurf and light projections, toured hand-picked festivals
- Comical props and face paints on hand for fun photo opportunities
- Bar sales driven through sip sampling across venues
- Free Ginger Grouse straw hats with every purchase created guerrilla branding
- 40,000 people sampled
- 90% post event unprompted
recall amongst sampled
- 9 days of live activity
- 10%+ went on to purchase