Marketing Agencies Association

Client: Maxxium UK

Disciplines: Events, Live Brand Experience, Sponsorship

Sectors: Alcohol

Ginger Grouse - Join the taste adventure

Chill under the branded Ginger Grouse pagoda. Take a selfie with comical props and paints. Enjoy a nice refreshing bottle of Ginger Grouse. Sport your free straw hat with pride.

The Client


The Challenge

Alcoholic ginger beer Ginger Grouse is a young brand aimed at adventurous 25-40 year olds who enjoy fun new experiences. To engage this audience, we took them on a ‘taste adventure’ at key outdoor festivals nationwide to boost trial, purchase and brand equity.

The Strategy

  • Lively pop-up bar with orange AstroTurf and light projections, toured hand-picked festivals
  • Comical props and face paints on hand for fun photo opportunities
  • Bar sales driven through sip sampling across venues
  • Free Ginger Grouse straw hats with every purchase created guerrilla branding

The Solution

The Results

  • 40,000 people sampled
  • 90% post event unprompted recall amongst sampled
  • 9 days of live activity
  • 10%+ went on to purchase

Preferred Partners

  • p&mm
  • VCG
  • Forrest Brown
  • Protravel
  • Filmology
  • IYA Studio
  • Paprika Software
  • Pensar
  • Mash
  • 4DPrime
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