1. Entry is open to bona fide practitioners in marketing communications and consultancy, being companies, individuals or other entities which are either existing members of the Marketing Communications Consultants Association Ltd ("MAA") or can fulfill the MAA qualification criteria. The MAA reserves the right to decide on the eligibility of any entrant against the above criteria with its decision being final and binding.

2. Entries which are incomplete or incorrectly completed or provided without the correct fee will be disqualified.

3. The judges reserve the right to disqualify any entry which they consider, in their sole discretion to be in breach of any UK law, the rules laid down by the British Codes of Sales Promotion and Advertising Practice and all other relevant codes of practice.

4. Only campaigns which commence or finish in the period from 1/7/09 to 30/9/10 (except for the category 28, The Best and most effective long term marketing campaign, where submitted example activities must have taken place between 1/1/07 to 30/6/10), and for which results are available at the date of entry are eligible.

5. Entries must be submitted in the form stated in the entry instructions.

6. Entries must be signed by both client and consultancy.

7. All campaign entries must contain some form of customer response element, which demonstrates behavioural change. Judges will use their discretion according to the market environment specific to each submission. Please refer to individual category descriptors.

8. The client and consultancy concerned, as appropriate, grant to the MAA the right to publish the submission and/or its contents. The MAA may publish the submission itself or commission a third party to publish it, in both cases without making payment to the client or consultancy and without further permission being received.

9. No submissions will be returned. All entries become the physical property of the MAA immediately upon submission. No liability is accepted for loss of or damage to submissions.

10. Judges' decisions are final on all matters and no correspondence will be entered into.

11. No refunds shall be made under any circumstances.

12. Judges will not be entitled to vote on their own submissions or on any campaign in which they have any vested interest.

13. All entries must be received by 12.00 noon on 07/10/2010. (Late entries will be accepted until 12.00 noon on 14/10/2010 latest at a cost surcharge).

14. The MAA reserves the right, in extenuating circumstances, to cancel the awards programme at any time and shall not have any liability of whatsoever nature to entrants in such circumstances or otherwise.

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Best Awards concept 2011 created and developed by DDB London.