Welcome to the Agency Selector, the MAA's agency search & selection service to help clients find the perfect agencies.
The MAA Agency Selector Service can help you find your perfect client-agency relationship. Whatever your brief, whatever campaign you want to run; our Service is a time saving, highly confidential and professional way to shortlist and select the right agency for you.
5 reasons to choose the MAA to handle your agency review:
Working with the MAA helped us to enhance our pitch process, and further develop the working relationship between Marketing and Procurement. Having the MAA in attendance at all pitches enabled another pair of impartial eyes to refer to - particularly helpful where there were two incumbents pitching.
Martin Stead | Retail Brand Director, EDF Energy
You may well have met Patrick already as he has over 14 years experience of working with brands while in marketing roles at ISBA, British Gas and COI. His experience includes building marketing strategies, managing brands and delivering consistent communications across all channels. During his time at ISBA, Patrick advised senior advertisers (both marketing and marketing procurement) on everything BTL, integrated and digital including structuring their organisation to be fit for the future, through to supporting and coaching them in their search for new agencies to meet their changing marketing needs. Brands Patrick worked with included Coca Cola, Unilever, BSkyB, Bacardi, British Gas, Skoda, Audi, LandRover, Nokia, Sony, Molson Coors, Carlsberg, L’Oreal.
Contact Patrick: 020 7535 3550 or firstname.lastname@example.org
We offer 4 tiers of service:
An online search of MAA Member Agencies based on turnover, location, disciplines and/or sector experience.
For clients who want to manage the majority of the review process themselves, but require a shortlist of appropriate agencies and tailored credentials obtained from them.
This is the first stage of the selection process, designed for clients who want to manage the majority of the review process themselves, but want to engage the MAA to produce a shortlist of appropriate agencies and obtain tailored credentials from them.
The next stage of the Agency Selector process is to Meet suitable agencies.
Designed to guide you through the chemistry meetings: helping you to develop a brief for the meeting itself, consider what you actually want to get from the meeting, how to ask the right questions and, more importantly, how to evaluate which agencies to invite to pitch.
The next tier of service is designed to guide you through the chemistry meetings: helping you to develop a brief for the meeting itself, consider what you actually want to get from the meeting, how to ask the right questions and, more importantly, how to evaluate which agencies to invite to pitch. The MAA Consultant will help you; develop the brief, take care of all the logistics, set out evaluation criteria, accompany you to all the meetings and handle the debriefing process.
We will help you define a brief for the chemistry meeting. Typically a chemistry meeting should cover:
We also recommend that, prior to the chemistry meeting, you set the agencies a question to respond to. This could be their view of your market and the issues it faces, an element of the pitch brief itself, or any other appropriate question that our consultant will help you formulate. This is not designed to 'catch the agency out' but to discover how knowledgeable the agency is about your industry. It also acts as a good benchmark for seeing how eager they are to acquire your business. Finally our consultants will develop an evaluation form for you prior to attending these meetings so that you will be able to objectively benchmark one agency against another. Of course, you will ultimately want to end up working with an agency you feel is closely aligned to your team, your ethics and your working philosophy, so the comment 'a great bunch of people' will not be inappropriate on your evaluation form!
The next stage of Agency Selector is to ask the suitable agencies to pitch for your business.
The forth level of service takes clients right through the pitch stage, from brief writing, Q&A and work in progress sessions through to the pitch presentations. The MAA Consultant will help guide you through all evaluation and advise how to move forward to an agency appointment.
The final part of the service guides clients from pitch briefing through to pitch presentation. The MAA Consultant will accompany the client all meetings and be on hand to answer any questions and provide guidance on best practice.
The review process, which was handled by the MAA's Agency Selector was seamless and enabled us to clearly differentiate between the agencies.
Claire Parker | Marketing Director, Hammonds