The majority of our document downloads are in PDF format so they can be read and printed consistently on all computers and devices.
Desktop computers may require Adobe Acrobat Reader to read PDF documents, a free copy of which can be downloaded from here:
Some of our documents are in Microsoft Word format and require a copy of Microsoft Word or compatible softare to view.
Members can enjoy a range of free services designed to improve agency performance.
Our “Pitch Watchdog” service and public criticism of clients including AB InBev Beiersdorf and Premier Foods has led to improvements in the running of several big agency pitches. We also offer legal protection, allowing you to register your agency ideas with our law firm and protect your IP. Protecting your creativity is important. You should be paid and recognised for your creative work. MAA Pitch Protection is designed to help prevent disputes with clients arising in the first place by acting as a deterrent to clients thinking about stealing your ideas.
Members receive discounted rates for all MAA training, including our renowned Future Leaders Academy and Diploma in Integrated Marketing courses. We’ve also secured government funding for the Diploma that means you will only pay around half of the total. Funding from Creative Skillset means that staff from under-represented groups (women, black & minority ethnic and people with disabilities) will receive up to 80% of training costs.
Take advantage of our exclusive content partnership with The Guardian. Write thought leadership articles for our weekly print Guardian column and publish articles on the Guardian’s online Agency Partner Zone to support PR, new-business and marketing efforts. The online hub has received more than 180,000 unique visitors in the last year and readers spend an average dwell time of over four minutes on each visit to the site.
Our “do different” focus and punk attitude to instigating industry change is all about helping member agencies grow.
Providing the tools and inspiration to help agencies transform for the future.
“#DoingDifferent” diversity project involves a tie-up with The Taylor Bennett Foundation to offer apprenticeships that provide personal development and pastoral care for apprentices that join agencies.
Helps agencies reach the top by understanding the entrepreneurial cultures of blue-chip brands.
Member agencies are working with the likes of Tesco, Google, Amazon, Not On The High Street and Disney on identifying future trends in the retail environment.
Including our MOT programme to help member agencies monitor business objectives over time. New business health check providing feedback and advice on new business approach and presentations.
Groups provide a networking opportunity for agency specialists and a forum to take action on key industry issues. Current groups are Client Service, Commercial, Creative, New Business, Planning and Talent.
Providing a best practice standard between agencies and the client and procurement teams.
Provided by leading law firm Lee & Thompson who are able to advise on a wide range of legal issues that may affect member agencies. MAA members are entitled to 30 minutes of free legal advice every month.
Allows you to advertise any job roles on the MAA website including internships, apprenticeships and part time roles as well as full time positions.
In consultation with industry bodies the MAA has produced a series of guides outlining best practice in key areas such as communication strategy, remuneration and choosing an agency. These guides are free to download:
Free Services for Members