Marketing Agencies Association


Welcome to the Marketing Agencies Association

We are the UK's leading body for future-thinking marketing communications agencies

 

The Marketing Agencies Association (MAA) is the trade body for forward-looking marketing communications agencies in Britain. As well as bringing together a co-operative of the best in British marketing agencies, we exist to support, promote and defend the interests of over 90 member agencies through comprehensive core services and platforms.

InFocus
Forget about the rhetoric related to how Donald Trump used communications in his successful bid to become the US President elect. The fallout continues to be digested and will, no doubt, result in masses of interesting stats related to the power of the media and the increasing influence of social.

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What does the Trump triumph mean for the UK communications industry?

Andrew Reeves, non-executive director, Marketing Agencies Association

InFocus
The MAA has hit out at the recent pitch run by the tech company Huawei.

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Pitch Watchdog on alert following Huawei pitch

The MAA has hit out at the recent pitch run by the tech company Huawei.

Upcoming Events |

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06 Dec2016
Your agency has won that important new client, you’re on the account team. So, what happens now? As a follow-up to previous GreenJam events for account managers, the panel of clients and senior agency people will explore the behaviours and the actions, the big dos and don’ts, that build successful relationships during the first 100 days and provide the framework for a long-term love-in. This event is designed for anybody in client services at executive to manager level but all job roles are welcome. As with all GreenJam events we start at 5.30pm at the usual venue and your first drink is on us.

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GreenJam: Onboarding clients – the first 100 days

Part of the GreenJam series of events

13 Dec2016
90 Mins of lively debate around some of the hottest research on agency new business performance this year. Camilla Honey from JFDI will revealing results from their latest New Business Survey in which 112 agencies responded. The research piece covers such stats as No of pitches, agency new business targets, pitch win rates, internal new business resource, biggest issues around new business, as well as many more revealing insights. Following the sharing of the research, we’ll enter into lively debate concerning the implications for agencies in 2017, and how the MAA can help agencies moving forward.

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New Business Group: Lifting the lid on new business in agency land for 2016

01 Feb2017
Enhance Account Leadership Skills

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Excellence in Account Leadership (London)

A one day training course aimed at providing team leaders with the right skills.



Latest News |

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MAA ambition to become

MAA ambition to become "most progressive trade association in the world"

01 Dec

Leadership team outline plans for 2017 and beyond.


MAA bolsters board with new set of industry heavyweights

MAA bolsters board with new set of industry heavyweights

18 Nov

Four well-respected industry figures have joined the ranks of the Marketing Agencies Association to boost its service to members.


Pitch Watchdog on alert following Huawei pitch

Pitch Watchdog on alert following Huawei pitch

17 Nov

The MAA has hit out at the recent pitch run by the tech company Huawei.


Tribute to former MAA chairman Mike Spicer

Tribute to former MAA chairman Mike Spicer

01 Nov

Mike Spicer, who has passed away, was chairman of the MAA from 2009 to 2011.


Agencies and clients urged to participate in new Agency of the Future survey

Agencies and clients urged to participate in new Agency of the Future survey

11 Oct

Findings will help lay ground for future success and better client relations.


Second GreenJam event reveals secrets of new-business success

Second GreenJam event reveals secrets of new-business success

08 Sep

Key new-business themes emerge for packed agency audience.


MAA begins search for a new leader as Scott Knox stands down

MAA begins search for a new leader as Scott Knox stands down

07 Sep

Scott Knox, the longstanding Managing Director of the MAA, has resigned from the organisation after a happy 15 years at the helm.


Entry window opens for #DoDifferent awards

Entry window opens for #DoDifferent awards

02 Sep

The 2017 MAA #DoDifferent awards, previously called The Best Awards, is now open for entries.


Agencies debate changing face of creativity in Bristol

Agencies debate changing face of creativity in Bristol

24 Aug

Agencies from the South West get together to discuss current and future models of working.



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