Marketing Agencies Association


Welcome to the Marketing Agencies Association

We are the UK's leading body for future-thinking marketing communications agencies

 

The Marketing Agencies Association (MAA) is the UK's leading body for future-thinking marketing communications agencies. We represent agencies led by entrepreneurs for entrepreneurial thinkers. We exist to help members to improve profitability, grow their new business, develop their talent, stay connected to the latest insight, and protect their business and IP. We represent more than 90 member agencies through comprehensive core services and platforms.

InFocus
Event at Guardian HQ revealed "five myths" of agency/client collaboration.

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DigitasLBi and MAA unveil results of Collaboration Counts research

Collaboration Counts research busts key myths around agency/client relationship.

InFocus
MAA Agency of the Future research shows UK agencies are optimistic and looking at the big picture

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What does the agency of the future look like?

MAA Agency of the Future research shows UK agencies are optimistic and looking at the big picture

Upcoming Events |

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19 Jun2017
The Debating Group's 42nd Annual Reception held at the House of Commons Terrace Pavilion.

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House of Commons Terrace Summer Drinks

The Debating Group's 42nd Annual Reception

03 Jul2017
Expand the range of skills required in day to day account management

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Excellence in Account Management (London)

Expand the range of skills required in day to day account management

12 Jul2017
Enhance Account Leadership Skills

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Excellence in Account Leadership (London)

A one day training course aimed at providing team leaders with the right skills.



Latest News |

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DigitasLBi and MAA unveil results of Collaboration Counts research

DigitasLBi and MAA unveil results of Collaboration Counts research

18 May

Collaboration Counts research busts key myths around agency/client relationship.


Client leaders encouraged to appreciate the importance of soft skills

Client leaders encouraged to appreciate the importance of soft skills

26 Apr

Soft skills and emotional intelligence come to the fore in presentation from The Caffeine Partnership's Louisa Clarke.


Agency Growth Driver Survey reveals profits increase

Agency Growth Driver Survey reveals profits increase

10 Apr

But MAA warns agencies that they are less valued in strategic terms in debate focused on improved profitability.


What does the agency of the future look like?

What does the agency of the future look like?

21 Mar

MAA Agency of the Future research shows UK agencies are optimistic and looking at the big picture


Exposure Digital wins #DoDifferent Agency of Year

Exposure Digital wins #DoDifferent Agency of Year

03 Mar

AMV BBDO, DigitasLBi, SapientNitro and Zeal Creative also big winners.


Marketing Agencies Association asserts role to “support and help in unpredictable times”

Marketing Agencies Association asserts role to “support and help in unpredictable times”

27 Feb

The MAA is to focus on key areas such as training, talent, and diversity in order to deliver clear benefits to its members.


Thirty-seven agencies named as MAA #DoDifferent finalists

Thirty-seven agencies named as MAA #DoDifferent finalists

07 Feb

Some of the most famous agency names in UK marketing communications are among the 37 agencies shortlisted for the 2017 MAA #DoDifferent awards.


Client leadership group debates building better relationships

Client leadership group debates building better relationships

23 Jan

Issues including differentiation and measurement were debated.


2017:

2017: "Another challenging year for agencies"

20 Dec

Agencies face economic uncertainty but also opportunities for growth.



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