The Marketing Agencies Association (MAA) is the trade body for forward-looking marketing communications agencies in Britain. As well as bringing together a co-operative of the best in British marketing agencies, we exist to support, promote and defend the interests of over 90 member agencies through comprehensive core services and platforms.
Cat Davis provides a view on the world of the agency intermediary.
The #DoDifferent Awards will takeover The Brewery on the 2nd March to run a “Day of Different”
The session will provide learning and insight on how to achieve the best value and when to discount.
Expand the range of skills required in day to day account management
The MAA is to focus on key areas such as training, talent, and diversity in order to deliver clear benefits to its members.
Some of the most famous agency names in UK marketing communications are among the 37 agencies shortlisted for the 2017 MAA #DoDifferent awards.
Issues including differentiation and measurement were debated.
Agencies face economic uncertainty but also opportunities for growth.
Group debated trends, threats, and opportunties in the market.
Leadership team outline plans for 2017 and beyond.
Four well-respected industry figures have joined the ranks of the Marketing Agencies Association to boost its service to members.
The MAA has hit out at the recent pitch run by the tech company Huawei.
Mike Spicer, who has passed away, was chairman of the MAA from 2009 to 2011.